Hi, I’m Bellyn.
A product person based in New York City, with a background in analytics, consulting, and a fun myriad of part-time jobs and creative hobbies.
Education
I graduated top 10% of my class with a Bachelor’s degree in Economics and minors in Computer Science and English & American literature.
The day job
2021-CurrentProduct Manager, Mobile Gaming
I am a product manager at Scopely, an LA-based mobile games developer and publisher. I work with the product team to manage a mobile game with 400k daily active users. I make decisions about the design, tuning, economy, art, live operations, and fun factor of the game. I am also closely involved with Roadmap releases of new features, from ideation, production, launch day preparations, to post-launch optimizations.
On a day-to-day basis, you can find me analyzing the results of an AB test, planning player communications, pitching longer-term strategies, reacting to live issues, and syncing with my team to brainstorm new ideas to bring more fun to our players!
Journey
2008-Digital All-Rounder at family restaurant
Growing up with a small business meant wearing multiple hats as food photographer, graphic designer, social media lead, marketing strategist, waitress, cashier - anything that gets the job done. I led everything digital in the restaurant by 18.
2015-2019Part-time jobs in college
Graphic designer & social media assistant at the Islamic Center at NYU
Digital media intern during semester abroad in Florence, juggling an 18-credit coursework while traveling every weekend and navigating a new world in Italian
Customer service representative at the NYU housing center, where I picked up my phone rep. voice
Economics research assistant for Prof. Arun Sundararajan
2018Business analyst internship
I have been learning data science on my own, so I was really excited that a passion project on film permits landed me a summer internship at 605, a TV analytics startup. I spent zen summer days writing scripts in SQL and R in a sun-drenched NYC office fueled by snacks of the tech startup kind.
2019-2021Management consultant
I worked for Delta Partners as a consultant in the telecom, media, and technology space, helping clients to solve problems to create a more connected world. I was also an active member in the Women in Delta committee, where I led recruiting initiatives to promote the representation of women in consulting.
Projects
Data
Predicting Cardiovascular Disease - Machine learning notebook with feature selection techniques
NYC Airbnb Pricing Analysis - Data exploration with a quick venture into text analysis
Product design
AirStudio - Mobile app (MVP) for photographers and models to have photoshoots over the phone
Photography
Portfolio - Collection of portraits shot over 7 years
Skills
Data
Looker, Excel (+familiarity with SQL, Python & R)
Creative
Photoshop, Illustrator, InDesign, Figma
Language
Hokkien (Native), Mandarin (conversational), French (enough to buy fresh pain au chocolats)